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Reithofer

网络雷瑟夫

Reithofer

Reithofer

Reithofer

雷瑟夫

　　雷瑟夫（Reithofer）表示，公司希望这些车型能够弥补宝马在欧洲市场需求减少的颓势。“我们不期望在接下来的几个月里，欧 …

1

In late August 2007, on a routine swing through the U. S. , Reithofer met for a light lunch with a half dozen of BMW 's top American dealers.

2007年下半年，在一次例行访问中，雷瑟夫与六七名美国宝马顶级经销商简单聚餐。

2

Mr. Reithofer said BMW is always interested in cooperation with other auto makers but said BMW is 'strong enough to survive on its own .

雷瑟夫说，宝马汽车一直有意与其他汽车厂商进行合作，但公司实力雄厚足以独自生存。

3

Dr. Norbert Reithofer, chairman of the BMW board, said that the decision was made after a refining of the company 's future strategy .

宝马公司董事长诺伯特。莱特霍夫博士表示，这个决定是在为公司未来战略考虑的情况下作出的。

4

Reithofer's challenge is to secure a place for BMW in this new world without sacrificing its status as a rarefied drive for the open road .

怎么能既能在新世界市场上分一杯羹，又能继续保持作为其身为畅通道路上稀有车辆的地位，是摆在雷瑟夫和宝马面前的一道难题。

5

'We managed to generate a positive free cash flow of 516 million for the first half of the year, ' Mr. Reithofer said.

雷瑟夫说，经过努力，我们在今年上半年创造了 5.16亿欧元的正自由现金流。

6

"That was a very turbulent board meeting , " Mr. Reithofer recalled .

“那次会议上争论得非常激烈，”雷瑟夫回忆道。

7

Reithofer could have been forgiven for ignoring the warning .

如果雷瑟夫忽略这个警告，本也无可厚非。

8

Ulrich Reithofer combines gold and glass shards in a necklace (pictured below ).

UlrichReithofer 用黄金和玻璃碎片制做了一条项链（见图片）。

9

Although Reithofer is vague on the timing , BMW is working on the electric vehicle under an initiative called Project i .

尽管雷瑟夫在时间上含糊其辞，但宝马的确在一个名为 i 计划的项目下从事电动车的研发。

10

"If you can't build in a place , then you can't innovate there either, " Mr. Reithofer said .

“假如你不能在某个地方造车，你也休想在那里创新。”雷瑟夫说。

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