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艾斯戴尔

网络Neville Isdell; E. Neville Isdell

艾斯戴尔

艾斯戴尔

艾斯戴尔

Neville Isdell

　　正在巴巴多斯和法国南部享受退休生活的内维尔?艾斯戴尔（Neville Isdell）被定为这项工作的合适人选。艾斯戴尔曾担任运营 …

E. Neville Isdell

内维尔?艾斯戴尔（E. Neville Isdell）曾经是最有实力角逐公司首席执行官的候选人之一，艾华士把他流放到英国担任一家瓶装 …

1

But they knew an insider was unlikely to make drastic changes and have been surprised by how much Mr Isdell has achieved .

但是他们明白，一个公司体制内出身的人不可能施行根本变革，因此，对艾斯戴尔先生的改革成果已感惊讶。

2

Mr Isdell decided to pump an additional $400 m into marketing as evidence grew that the power of the Coca-Cola brand was slipping .

面对着可口可乐品牌影响力不断下滑的趋势，艾斯戴尔先生决定为营销业务额外注入 4亿美元的资金。

3

But for Mr Isdell to be seen as the company's saviour , he now needs faster growth , too .

艾斯戴尔先生若要被人视作企业的救星，那他现在也该加速发展了。

5

Born in Ireland , Mr Isdell was raised in Zambia , where he first began to work for Coca-Cola .

艾斯戴尔先生出生于爱尔兰，在赞比亚长大。他最初就是在那里加盟了可口可乐公司。

6

But in the two years since Mr Isdell was appointed chief executive, Coke 's approach has begun to change .

不过，在艾斯戴尔就任首席执行官以来的两年里，可口可乐的方式开始有所转变。

7

Mr Isdell's efforts are now starting to yield results .

艾斯戴尔先生的努力现在开始显现成效。

8

Additional paper co-authors include Roy Van Arsdale of the University of Memphis and Seth Stein of Northwestern University .

论文其他的合著者包括孟菲斯大学的罗伊范艾斯戴尔和西北大学的瑟斯斯坦。

9

Mr Isdell gave the bottlers permission to team up with other firms in order to cater better to the boom in healthy drinks .

艾斯戴尔先生允许灌装企业与其它公司合作，以便更好地应对健康饮品的迅猛发展。

10

"We had lost our belief in our ability to win, " says Mr Isdell.

艾斯戴尔先生说：“我们失去了必胜的信心。”

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