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坎普拉德

网络Ingvar Kamprad; IngvaKamprad

坎普拉德

坎普拉德

坎普拉德

Ingvar Kamprad

坎普拉德（ingvar kamprad）放弃了所有的其他行业，比如自来水笔和圣诞卡等，专门从事低价位的家具经营。但是当时的瑞典 …

IngvaKamprad

坎普拉德（IngvaKamprad）想要“为普通人制造他们能够买得起的家具”。比尔？

1

The furniture was all designed and made by manufacturers near Kamprad's home .

这些家具都由坎普拉德家附近的厂商设计并制造完成的。

2

"People say I am cheap and I don't mind if they do . But I am very proud to follow the rules of our company , " Kamprad said .

坎普拉德说：“人们说我很寒酸，我不介意。我以能够延续公司的美德而荣。”

3

IKEA was started by entrepreneur Ingvar Kamprad in 1943 when he was just 17 in the small village of Agunnaryd in Sweden .

宜家由其创始人英格瓦坎普拉德在 1943年，当他只有 17 岁时在瑞典阿根娜瑞德的一个小村庄创办。

4

Around the same time , Kamprad stumbled on the idea of flat packing furniture when a coworker took the legs off a table for easier transport .

大约在同一时间，坎普拉德看到同事为方便运输将桌腿取下来，就灵机一动有了经营平板家具的想法。

5

6

Kamprad is one of the richest men in the world with a personal fortune of $18 . 5 billion.

坎普拉德成为世界首富之一，个人财富达 185亿美元。

7

Initial sales were very encouraging , so Kamprad expanded the product line .

最初的售卖非常受鼓励时，坎普拉德扩大了生产线。

9

"I'm not afraid of turning 80 and I have lots of things to do . I don't have time for dying , " Kamprad said .

坎普拉德回答说：“我就要 80 岁了，可我一点都不害怕，我有很多事情要做。没时间去死。”

10

Legend has it that Kamprad waits until closing time at his local market in Lausanne in order to drive hard bargains with stallholders.

传说坎普拉德还在洛桑本地市场快关门时去和摊贩讨价还价。

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