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Ewanick

网络尼克

Ewanick

Ewanick

Ewanick

尼克

...告的效果。据知情人士透露，通用汽车营销管理人员，包括艾华尼克（Ewanick）在内，都与Facebook管理层召开了会议， …

1

Mr. Ewanick said the two men "share the same mindset " when it comes to marketing , so they don't need to be at all the same meetings.

伊万尼克先生说两人 “志趣相投 ”，在谈到市场营销时，他们根本不需要统一意见。

3

In a recent interview , Mr. Ewanick said the Assurance program came together in 37 days from concept to ads on the air .

在最近的访谈中，伊万尼克先生说到担保计划从概念到播放广告一共用了 37 天时间。

4

Ewanick must take care to avoid the classic mistake of many military strategists , fighting the last war instead of the current one.

伊万尼克必须小心谨慎，避免连军事战略家也常犯的经典错误：好高骛远，马失前蹄。

5

Mr. Ewanick admitted his budgets have been flat and will stay that way in 2010 , give or take a few percentage points .

伊万尼克先生坦诚他的预算已经持平，并且会停留在相同水平，几个百分点上下的调整，直到 2010年。

6

Joel Ewanick, GM's chief marketing officer , has tinkered with Chevy advertisements in an effort to strengthen the brand .

为了强化品牌，通用的首席营销官约尔•伊瓦尼克抓紧发动了雪佛兰的广告攻势。

7

"We love the brand voice that Joel [Ewanick] has achieved , and that's rare in automotive these days , " said Mr. Sanfilippo.

“我们喜欢乔尔 [伊万尼克 ]打造的品牌形象，这在最近的汽车行业是弥足珍贵的，”圣菲利普先生说。

8

Ewanick built his reputation on meticulous execution and unconventional thinking .

伊万尼克因其一丝不苟的执行力和跳跃性思维而名声卓著。

9

"This is a recession of fear , " Mr. Ewanick told Advertising Age back in February .

“这是恐惧的衰退，”二月过后，伊万尼克先生告诉 AdvertisingAge 杂志。

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