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奎尔奇

网络John Quelch; John A. Quelch

奎尔奇

奎尔奇

奎尔奇

John Quelch

奎尔奇（JOHN Quelch）在“哈佛商学院在线”网站上，开设了一个市场营销方面的主题博客，名为Marketing Know: How（营销 …

John A. Quelch

约翰?奎尔奇（John A. Quelch）中欧国际工商学院国际管理学特聘教授、副院长兼教务长李来来交通部科学研究院城市交通 …

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Last week , I had lunch with John Quelch, professor of marketing at Harvard Business School, and asked what he thought it all meant.

上周与哈佛商学院（HBS ）营销学教授约翰•奎尔奇（JohnQuelch ）共进午餐时，我问他对此事怎么看。

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For example , Quelch emphasized that insight into the customer is still a key driver of innovation .

例如，奎尔奇强调洞察客户心理仍是创新的主要动力。

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Here, he describes five myths and common misconceptions about business in China

奎尔奇描述了在中国营商的五种常见误解和 “神话 ”

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